![]() Choosing one or the other can affect your campaigns’ effectiveness, deliverability, and ultimately – ROI. There are pros and cons to each, don’t take the decision lightly. But they may not have your favorite equipment, and it is not as close and exclusive as a home gym. And there can be gym classes you’ll want to join. The gym membership (cloud based email infrastructure) is cheaper and easier to set-up. ![]() Home gyms always have the equipment you need, and you can add more whenever you want. The home gym (on-premise Mail Transfer Agent) may be more expensive and takes longer to set up, but it is always available for your exclusive use. Your on-premise Mail Transfer Agent (such as PowerMTA and EmailSuccess) is a fancy home gym, and cloud based email infrastructure ( an SMTP email relay ) is a gym membership. As a high volume email marketer that sends more than a couple of millions of emails per month, you can be concerned about your campaigns or email copy.īut there is something just as important – the infrastructure you select to set up your email marketing operations.
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